How We Are Changing the ELT Industry

We’re a small independent language school in Scotland, on a mission to do things differently.

In this blog, find out how we are changing the ELT industry.

A Late Night Call

How is my English?

How good do I speak English?

This conversation is happening because I have a new WhatsApp button on my website.

I added it so that anyone finding my website can send a quick request for information about my English Conversation Holidays in Scotland.

My WhatsApp button is intended for messaging.

It’s really not intended as a 24-hour advice centre, but I’m currently testing it to see if the benefits outweigh the disadvantages.

At the moment, it’s just one or two random calls a week, and with no clear leads.

However, I’m in this job because I like chatting with new people. So far, it’s not an intrusion (note to self: don’t switch the video call on late at night again).

English Language Teaching is a Skill

‘I can’t grade your English for you like this, but do you have an enquiry?’

The caller explains he is looking for pronunciation advice. How can he improve his pronunciation?

‘I’m an English teacher’ he says. ‘How good is my English for my students?’ He repeats. ‘Is it ok?’

Ahh. I understand this one, but unfortunately,  it’s not a just a one word answer.

‘It’s not so much about how good your English is, it’s about how you teach. ‘They are not the same thing’.

Not everyone who can speak English well can teach it.

It’s More Than A Good Accent

Having great pronunciation does not mean you can teach that skill to your students.

English teachers don’t just demonstrate English, they help their learners use paths through it.

English Language Teaching | Poor Traditions

I am speaking firmly because one of the most harmful beliefs in the ELT industry is the misbelief that when you speak a language fluently you automatically can teach it.

Although this is obviously not this guy’s case (he  has a Spanish accent), the internet is full of untrained, inexperienced ‘native English teachers’ who offer you ‘conversation practice’ without knowing how (and when) to correct your errors, how to structure building your English skills and especially, how to coach highly skilled aspects of speech, such as pronunciation.

To be completely honest, this widespread misbelief is how I crashed into a career in ELT 20+ years ago.
My post-graduate degree and ‘mother tongue’ English got me through the door, without anyone checking I knew much about the structure of the English language.

The ‘Right’ Kind of English

20 years ago British people (especially ones with ‘the right accent’) could walk into jobs at the expense of well-trained, fluent ‘non-natives’ who have invested in becoming excellent teachers, and knew how to lead learners through the giant potholes and obstacles on the road of language learning.

Skills it took me many subsequent years to learn.

Many language schools still perpetuate this mindset as it gives them a superior market edge.

As for discriminating against different accents in English?

→ How to Learn English Without British Culture

L2 English Language Teachers

This caller is a so-called ‘non-native’ teacher, and in the ELT world – likely on the receiving end of such prejudice (many non-natives can’t progress in their career/earn less than their colleagues).

I am speaking firmly because I respect his skill and position as a teacher, in an industry which often doesn’t.

However, he should also know that teaching skills do not start and stop with his own ability to speak English.

ELT Search Terms

It seems to me he’s both searching for tools to help his students and the confidence and affirmation in his own abilities to deliver them.

Not knowing exactly how to find these online, he’s stumbled onto my site.

The online English teaching market IS flooded and confusing.

It is only when you know the search terms you are looking for, that you can quickly find the specialist teacher you need. (And knowing search terms in a second language is extra tricky).

I was happy to give him some pointers.

Jennie Reed | Pronunciation Expert

I also know a fantastic English teacher who is not only a pronunciation coach, but her clients are non-native English language teachers around the world – all searching for the tools and training to become better, more confident English teachers to help their students.

I have no idea of this caller’s resources and budget, but I know Jennie has free YouTube Tutorials and regular free webinars.

She also has a really affordable monthly conversation club which gives a lot of information (and a like-minded community) for a very reasonable fee.

If the caller gives me his email, I’ll pass it on to her. She’ll contact him.

They seem a great match for working together.

An Independent English Language Teacher Network

I believe this is how finding an ELT teacher SHOULD work.

For too long, language schools or independents have missold their programmes from their self-appointed position of authority, squeezing clients into packages which it suit them to monopolise and deliver.

Instead, let’s have a fresh network of independent teachers all identifying the potential client’s needs, and connecting them with a teacher suited to serving them.

Let’s have a big helpful community supporting learners and each other.

Obviously, this approach is of greatest benefit to the client: Jennie is in a position not just to help my caller herself, but to offer him her whole network of learners as a community to support him.

(This is true for almost every English teaching ‘niche’.)

How to Find the Right English Teacher

As a client, the ‘secret sauce’ for finding the right English teacher is to first clearly identify your English language needs.

Only then get assistance from someone with an overview of the ELT industry in matching you with potential English teachers.

Independent Help to Find Your Next Online English Teacher

When you’re ready to invest in your English, choosing the right kind of support matters.

Before committing to a course or teacher, you may want independent perspective on what would genuinely suit your goals, energy and learning style.

You can begin with our guidance page designed to help you sense-check your decision. If you’d prefer structured, one-to-one support, our Review and Revive Session offers a focused consultation to clarify your next step and outline what to look for in a teacher or programme.

Choose well — your progress depends on fit, not just enthusiasm.

→ Review and Revive English Consultancy Sessions

For more about the pedagogy of how we help your English, check out our Philosophy of Teaching.

Related Posts:

• • Why You Don’t Need a Native Teacher